• Always deliver

  • More than Expected

  • - Larry Page




Eterne logo

Products with long lasting tradition don't only provide luxury resulting from all the man-hours dedicated to them. They also provide an intellectual connection to history and culture. Eterne is the modern online shopping destination for heritage products. Eterne provides an expertly curated selection of heritage products from all over the world and sells this under its own luxury brand. You will finally be able to buy true heritage products from every part of the world through Eterne.

Founded by Nagim Zamarialai and Jonathan Pothuis in 2017.

ikify logo - stay tuned...

Founded by Dominique and Tiemen in 2018





logo Neurolytics
Neurolytics gives objective insights on human cognition and preferences using biometrics extracted from video. Our web application allows job candidates and companies to find out if they are a match. Candidates learn about the company they applied to while at the same time being assessed to see how well they would fit the company. While being recorded, the candidates watch a company video, answer questions, or play 'serious' games. By combining the latest scientific insights in the fields of neuroscience, computer vision, and machine learning we provide objective feedback based on the videos and their behavior. This ultimately helps companies make better hiring decisions and people end up in jobs they love.

Founded by Belén Hein and Felix Hermsen in 2018


Steeve has been exploring the Fashion & Apparel e-Commerce industry. In the last four weeks they have spoken to 25 industry experts, e-commerce managers, entrepreneurs, CTO's and (potential competitors) to hear about their problems and challenges. They've come up with a shortlist of 'burning topics' that Online Fashion stores are keen to solve, and have even found a couple of organizations willing to participate in a co-creation sessions to co-design a solution. They are now looking to deepdive in these problems to find the rootcause of their 'misery'.

Founded by Jaap van Liere and Peter Verheijen in 2018



Bittiq logo

We all know we should be on top of our money, but nobody likes to spend their free Sunday afternoon going through piles of bills. Bittiq does this hideous job for you, automatic, and accessible in one simple mobile app. With Bittiq, you have more time and money for the things that really matter to you.

Bittiq leverages data to help people make better financial decisions.

Founded by Hidde Koning and Federico Spiezia in 2016





Our Cofounders are pivotal to the success of Holland Startup. All of them contribute to the Dutch startup ecosystem by acting as mentors to the next generation of young entrepreneurs.

Join us

Dominique Haas



“Building stuff is in my nature, inside of me there is an enormous engine that continually generates ideas. I like to surprise people, and I am fortunate to have a very creative and associative wired brain.”

Peter Verheijen



“I have decided to partner with Holland Startup because of the available knowledge and support, the reduced (personal) financial risk involved, the relevant experience and network of the builders and most importantly because we felt a connection with the other startups that foster a culture of cooperation, growth and innovation.”

Graduate in BSc Economics, MSc Economics, MSc Econometrics. Work experience as Data scientist at Spheremall and as Private Contractor Data Scientist at StockOn.

Jaap van Liere



“I have decided to partner with Holland Startup because of the available knowledge and support, the reduced (personal) financial risk involved, the relevant experience and network of the builders and most importantly because we felt a connection with the other startups that foster a culture of cooperation, growth and innovation.”

Graduate in BSc Business Administration, MSc Supply Chain Management, MSc Leadership & Change. Working experience: 1 year as Marketing & Sales traineeship at AB Inbev (Retail focus) and 2 year experience as Consultant at Deloitte in Leadership & Change Management.

Felix Hermsen

Co-Founder Neurolytics

Felix Hermsen

“I am Felix Hermsen, 28 years old and hold degrees in psychology, economics and neuroscience. Currently doing an external PhD in experimental psychology, where I am working on improving fundamental methods to measure human behaviour objectively.”

I came to Holland Startup because I saw in the partners the experienced people who are also aiming to build something big. While learning and developing myself as an individual, I can build a company and create products that will do good to the world. This is also why I became an entrepreneur; because I see scientific innovations leading to new technologies which, in my eyes, need to be applied in practice to understand human behaviour better and help people in general

Belén Hein

Co-Founder Neurolytics

Belén Hein

“I was born in Buenos Aires, Argentina and grew up in Germany and the US. Seven years ago I came to the Netherlands to do my Masters at the University of Maastricht in International Business, specializing in Entrepreneurship and SME management.”

My road to entrepreneurship is a deliberate one. Growing up in the US and with an entrepreneur in the house starting my own company was something I have always known I wanted to do. After gaining ample experience in the corporate world, 2017 was the year for me to pursue my real passion. Holland Startup was the answer to building a truly global and scalable company

Nagim Zamarialai

Co-founder of


“Holland Startup is a unique place where energy, passion, talent and creativity blend together into a team of young and determined entrepreneurs. It feels great to work in an environment where people work hard on ideas that have the potential to change the world of tomorrow.”

Nagim holds a MSc Finance degree from the VU University Amsterdam. He completed a semester at the Singapore Management University and obtained a (Honours) Bachelor degree in Economics and Business Economics.

Previous employers: ABN AMRO, All Options International

Jonathan Pothuis

Co-founder of


"Discovery is the realization of a creative mind. Yet the only way to be creative is to submit oneself to a creative environment. Holland Startup for me is a place where one can find a challenge. I find that the people at Holland Startup have an incredible energy and work ethic that will give fruit to many great ideas."

Jonathan holds an MSc in Finance from the University of Groningen. His BSc in Economics & Business Economics was obtained at the same university.

Previous Employment: Project developer at a start-up of an avocado oil processing facility in Ethiopia. 

Federico Spiezia

Co-founder Bittiq


“I never thought of becoming an entrepreneur: my path was to be a lawyer. Meeting my co-founder and Holland Startup has radically changed my point of view. They have generated a spark. The possibility of translating an intuition into something concrete, challenging myself and pushing my limits is what motivates me the most.”

Federico graduated in Law with a focus on Tax Law. He obtained his first degree in Rome at the University ‘La Sapienza’ and then his second LLM in European Law at the University of Utrecht.

Previous employers: Studio legale Avv. Siciliano, Off The Fence, Dashmote. 

Hidde Koning

Co-founder Bittiq


"I like disruptive business models that create actual value for consumers or businesses. Holland Startup shares this vision and provides the ideal environment to build a startup based on this concept."

Hidde holds an MSc in Science and Business Management from Utrecht University. He completed a semester at the Chinese University of Hong Kong and obtained a BSc in Physics and Mathematics.

Previous Employers: Nuon, TNO, ABN AMRO MeesPierson

Tiemen Roest



"Holland Startup is a perfect environment to learn how to build a startup the right way and develop yourself as entrepreneur. They bridge the gap most entrepreneurial University students do experience: the gap between the point of being graduated and the start of pursuing your ideas and values in life. For me those ideas and values are centred on IT and Sustainability. Besides internal community motivation, Holland Startup provides the tools and support to pursue those ideas and values."

Tiemen holds an MSc in Business Informatics from Utrecht University. His Bachelors in Information Science was also obtained from Utrecht University.

Previous Employers: To-Increase, Easy Way B.V., Self Employed Solar Engineer 


Building a startup ecosystem across the Netherlands begins with Holland Startup. We fully manage our assets, process and the startups we build in order to minimize risk. Investors may invest in a fully diversified portfolio of prototypes or in individual market validated startups


invest in a Validated Startup

SEED Stage

1 Startup

Fully Managed

Focus on Execution

To Reach Product/ Market Fit

Advisory position


invest in a portfolio of prototypes

Fully Diversified

15 Proof-of-Concept stage startups

Hassle Free

Problem/Solution Fit

Support 30 Entrepreneurs

Mentor or Advisory position