Startup: Neurolytics

About: Neurolytics

Neurolytics is an HR tech, video analysis startup. Our SaaS solution helps hiring teams select candidates based on 'cultural fit/add' using objective behavioral and engagement measurements. We harness the power of AI and video-technology, with a company specific scan that candidates can easily do from home.

Founded in 2018, by Belén Hein and Felix Hermsen, out of a desire to make people's day to day lives better by harnessing the power of video analysis technology, combining AI, computer vision and psychophysiology. It gives Neurolytics the opportunity to analyze human behavior scalable and objectively and get people into jobs they love. Solving a key puzzle in hiring, 'who's right for my team and company culture?'

Felix and Belén partnered with Holland Startup and Dr. Marnix Naber to develop the R&D phase of their video analysis solution. They received support from the EU Horizon 2020 program and the Netherlands Organization for Scientific Research (NWO) and established a research collaboration with Utrecht University.

In 2019 Neurolytics launched its first version of the cultural fit scan, with early adoption from clients such as PwC and the Dutch Ministry of Defense. They were named Sprout Start Up of the Year in 2021.

Gezichtsherkenning met AI techniek


Belen Hein

Six years in various corporate roles taught me the importance of doing something you love. With my co-founder Felix, our team, and Holland Startup, I further my ambition of building a global scalable company. Neurolytics helps people be in jobs they love by bringing cutting edge video technology to the recruitment market.

Felix Hermsen

I see latest scientific knowledge leading to new technologies and applications which, in my eyes, need to be applied in practice to understand and help people and do good to the world. I came to Holland Startup because I saw in the partners the right people to support me in building something impactful and global. Furthermore, I believe Holland Startup has created an environment, network and community with ambitious and inspiring people to learn from, supporting personal growth and company results.

dr. Marnix Naber

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