Can you tell us what you’ve been working on with Holland Startup?
Federico: I’m working with my co-founder Hidde on changing the way people deal with saving. And especially how millennials deal with their money.
What is the best part about being a co-founder?
Federico: I really like the fact that you work with a person that is sharing everything you’re going through. Pains but also the gains. It really feels like you have much more energy and much more power. The fact that you can trust the other person and share literally everything that you do. It’s something more than just having a colleague. It’s like having a partner in crime or something like that.
What is the most challenging part of your position?
Federico: What is challenging is that you really have to start from scratch. You have nothing in your hand when you start and everything is up to you. This is a very good feeling but somehow also very frustrating. Especially if you think about the fact that things may not work out. Statistically there is a small likelihood of success. But you also really have to ask yourself what you want to do. Because you start with raw data and with problems that may be visible or not. But your still have to make sense of this all and create something that did not exist before. So that is the biggest challenge I’d say I have.
What is the best advice you have ever been given?
Federico: The most important advice I’ve received is from my mom. Maybe more than a single phrase it’s what I’ve learned from her in terms of behavior. She probably has never phrased it this way but if I can enshrine it in a phrase it would be to always be careful never to underestimate that apart from your dreams and ambitions there are also things that you don’t expect in life and you have to be ready to face those.
What drove you to join Holland Startup as a co-founder?
Federico: The way I got in touch with Hidde was through angellist. I first saw the idea there. I didn’t know Holland Startup or Hidde at that time. I liked the idea and I really wanted to work on it. Then I met Hidde and he turned out to be a guy that I really liked. Although I was also a little taken aback by how similar we are. Now I see that there are some differences but at that time I thought we were very similar. Then Hidde introduced me to Holland Startup. I really like the formula that they work with. I like that there is a balance between experience on the one side and a lot of room for innovation on the other side.
Which word describes Holland Startup the best?
Federico: Trust. I have never experienced such a high level of trust from the people that I work with. What I really like about that is that they really enable you to develop your skills and your dreams and ideas. You really have the feeling that you are dealing with someone that is at the same level as you.
How do you think your fellow co-founders would describe you?
Federico: I don’t know. I think some people like me more than others. I think I still need some time to really get to know everyone at Holland Startup before I can say that.
Where are you from?
Federico: I’m from a place next to Rome called Latina, a very nice city on the coast. It’s a small city with about 120000 inhabitants. Very nice environment to grow upin. At least it was for me. Sometimes I’m very nostalgic. I didn’t realise how much I feel like an Italian until I moved to The Netherlands. Which I did because I thought it was time for a new chapter in my life. So I left my job and everything I had and set out on this new adventure.
Can you tell us what it was like growing up in your hometown?
Federico: I grew up in a very comfortable environment. The good thing is that it’s a place that really feels like home. The more you grow up the more challenges life throws at you. I have to say that when I’m there it really feels like a small universe where all of the big problems are not as harsh as when you have to face them by yourself. The downside of course is that you live in your own bubble and it very much feels like your life is on a track and that it’s very hard to get off of that train.
What was your childhood dream job?
Federico: When I was a child I wanted to be either an ambassador or a secret agent. Because I wanted to travel the world and discover new places. When I grew up a little bit more I wanted to become a lawyer which ended up being a dream I pursued to the end. When I became a lawyer after working for a few years I decided I wanted to do something else.
How would you describe yourself in three words?
Federico: I can tell you what my friends would tell you. I’m the one who organises things in the group. I’m the one they can rely on when it comes to advice. And I’m the one that never gives up when the going gets tough.
What is your favourite thing to do in Utrecht?
Federico: I’ve lived in Utrecht for just over 2 years now. My favorite thing to do is going out. Let’s say my first year was focussed on going to bed late.
What is your top secret advice for people in or coming to Utrecht?
Federico: I like the southern part of the center. There are less shops and less people out there. Few people know that there are some Roman ruins of a temple just next to the Ledig Erf.
If you could live anywhere in the world, where would it be?
Federico: For the moment I really like where I am. But I’ve always liked Paris and Boston.
What book do you think everyone should read and why?
Federico: The first one that comes to mind is a book I recently read called Shantaram by Gregory David Roberts. It’s a book about the life of a person that went through a lot of changes in his life. Went to prison, fought for mujahedeen in Pakistan and a lot more. What I took away from this book is that life is throwing dices for you and it doesn’t matter what your plans are. What’s important is how you deal with the surprises that life throws at you. I read it in a point in time of my life where everything was changing. And it’s important that you face the fact that life happens when you’re busy making plans.
If you could trade places with any other person for a week, famous or not, living or dead, real or fictional, with whom would it be?
Federico: Barack Obama. I would like to know what it’s like once you’re over something great. Once you’ve done something important and how it feels to be at the end of this process. You’ve worked so hard and now you have to face the fact that someone will most likely undo what you’ve done.
What is the most impactful thing that has happened to you or someone around you recently?
Federico: The one I feel most is that my dad recently lost one of his best friends. Whom he went to highschool with. It was a shock for me because I would have never thought I would see this weak side of my dad. It made me reflect on the fact that if it happens to me I would have reacted exactly the same so I really felt so close to my dad. Usually this is quite hard for me because of personal reasons. But it was very important for me to see my dad like that.
By Jelmer Laks
The lean week
To me Holland Startup is not merely a venture builder, co-working space and investor hub. It is a vibrant community where we as entrepreneurs help each other to bring out the best in ourselves and others on the road to building a successful startup. The backbone of the processes that support us as co-founders are the 4 meetings that we attend each week. We call this the lean week and it looks like this:
Our week starts with the standup meeting at 10 o’clock sharp every Monday. In which (you guessed it) we stand, and discuss our learnings from the previous week as well as communicate exactly what we intend to get done this week. For me this meeting has two purposes; to allow everyone to learn from each other's failures as well as to solidify what your week will look like. It has the added benefit of providing accountability if the planned actions are not completed as well as context if there are any lessons to be taken from this week’s actions during the next standup meeting.
During this co-founder only meeting we try to pick each other’s brains for solutions to problems that co-founders are currently facing. We provide updates to what we are currently working on and have open discussions as to how we might do better or how we can solve our most immediate problem. In this way the entrepreneurs support each other and speed up problem solving significantly. I think this meeting really allows us to stay in touch with the other startups efficiently and understand where each of us stands in our development. Plus it’s also just a lot of fun to have a beer and reflect on where each of us is heading.
Every second Wednesday we focus on developing our business development skills. Ranging from growth hacking to sales we attend a workshop organised by the management team of Holland Startup. Here we cover the basic skills that co-founders need in order to efficiently build a business. Besides the workshops given by the management team, experienced entrepreneurs drop by to talk about their businesses, failures and entrepreneurial journey. It is incredibly valuable to have access to experienced entrepreneurs that teach us the basics as well as show us their failures and allow us to learn from their experiences.
The cornerstone of the week is the bi-weekly meeting in which we meet with the management team of Holland Startup. This meeting revolves around evaluating and managing progress, identifying opportunities for improvement and provides the opportunity to dive deeper into the current state of our startups. Exactly how we measure progress and what process we use to drive the development of our startups will be a topic for a later blogpost, so if you’re interested in that aspect of Holland Startup’s business development cycle I suggest you keep an eye on this part of the website or subscribe to our newsletter.
In my experience our weekly schedule pushes us to focus on the tasks at hand. While never missing an opportunity to learn from our own failures as well as those of others. Coming together a number of times a week allows us to to share our journey and receive and give advice to others along the way. If one thing holds true for entrepreneurship it’s that you never build companies alone. This value has been ingrained in the lean week from the very beginning and I believe we will continue to reap the benefits from going at it with all of our collective strengths and weaknesses.
Next to my own views on the lean week I thought it would be valuable to share some of our Entrepreneur’s as well. I asked three of our entrepreneurs to give us an insight into their opinion on the lean week.
The weekly process at Holland Startup has provided me with a couple of learnings. The weekly structure has had a positive impact on my view of how cooperation instead of competition can influence the efficiency with which one progresses. Our workshops and bi-weekly meetings provide a constant input for innovation and learning. The openness with which these are set up has helped our start-up to never be stuck for too long when we hit a wall in our development.
Carl van Heijst
The weekly structure facilitates the translation of long-term goals to weekly subgoals. Entailing multiple feedback moments, your thoughts are weekly confirmed either challenged by co-founders and the experienced HS Management Team entrepreneurs. For me, this translates to a high-pace, highly extrovert environment which enhances my performances. Weekly updates on the other HS startups gives you an insight in the theories translated to practice and the assumptions confirmed or falsified in experiments. Lastly, your feedback being heard, appreciated or disproved forms your entrepreneurial mindset.
I like the lean week a lot! It’s a good combination of moments to share your experience with other entrepreneurs, getting new inputs and learn cool stuff that you’ll need in the development of your startup.
We as co-founders focus on building amazing companies. What Holland Startup offers us is an environment that helps us mitigate the risks of building startups, fosters innovation and radically speeds up problem solving. This is driven by our weekly schedule but most importantly by our sense of community and shared vision of entrepreneurship. What we end up with is a self supporting group of entrepreneurs with the capacity to drive innovation efficiently and scalably. I’m excited to see what all of us will achieve with the support of Holland Startup in the coming years. Onwards and upwards.